PetParent Foundation | Elevating Standards, Protecting Pets by Setting the Standard in Pet Care & Welfare.
Mission Statement
Our Mission: "PetParent Foundation is dedicated to promoting and protecting the welfare of pets everywhere by setting high standards for pet care, advocating for humane practices, and empowering pet owners to make safe, ethical choices for their furry family members."
Our Vision:
To Continue to Develop & Sustain a Safer, More Compassionate World for Pets
A New Standard in Pet Care | Protecting Pets, Inspiring Change
Our Pillars
Driving Change through Innovation & Compassion
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Certification Program
Setting rigorous standards for pet care products and services that prioritize safety, quality, and ethics
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Advocacy & Policy Change
Working with lawmakers and communities to push for stronger protections and better welfare laws for pets.
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Venture Capital for Innovation
Funding mission-aligned startups that advance ethical, humane, and sustainable pet care.
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Sustainable Business Ventures
Building revenue-generating, ethical pet care businesses that promote compassionate practices.
Transforming Pet Care for a Compassionate Tomorrow
Setting the Standard for Safe, Ethical, and Humane Pet Products and Services.
Key Initiatives
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Partnering with shelters and communities to make euthanasia for space a thing of the past. Our vision is to ensure every adoptable pet finds a loving home.
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Offering hospice care for shelter animals and financial support to pet owners for end-of-life care, ensuring dignity for every pet, at every life stage.
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A rigorous seal of approval that certifies products and services as safe, humane, and held to the highest standards in pet care.
At PetParent Foundation, our commitment to elevating the standard of pet care goes beyond setting policies and providing certifications. We believe in taking direct action to address the most pressing issues facing pets today. Our initiatives are carefully designed to protect vulnerable animals, support pet owners, and drive change within the pet care industry. From ending kill shelters across the country to providing end-of-life care for shelter animals, each of our programs is focused on making a tangible, positive impact on the lives of pets and their families. Here’s a look at some of the key initiatives that define our mission and inspire our work.
Our Vision in Numbers
2037 Goal:
No-Kill Shelters in All 50 States
10,000+ Products Certified for Safety and Ethics
5,000+ Pets Given Dignity through Brodie’s Buddies
Download Full Business PlanDownload Our Animal Welfare Data Report
Setting the Standard in Pet Care & Welfare.